Welcome to Premium, a brand created by the visionary artist and entrepreneur Tyren Gatlin, who proudly serves as the founder and owner Premium Records. Our mission is to harmonize fashion with the essential pillars of a fulfilling life: Health, Wealth, Love, and Happiness. Through our designs, we aim to inspire, empower, and uplift individuals to embrace life’s richness with style. Tyren’s passion for fashion began in childhood, leading him to create his first collection at just 11 years old. In 2016, launched the Premium brand in Baton Rouge, Louisiana, taking in filling the void in the market, as there weren't many brands in the community at that time. Initially creating cool t-shirts for friends and fans, he soon rediscovered his passion and envisioned the brand as a universal force. We are now striving to become one of the hottest brands in the market—a household name This is Premium.